# CallPage Blog

## Everything about sales, marketing and leads

[Intent-Based Marketing – What Is It?](https://www.callpage.io/blog/posts/intent-based-marketing-guide)

Intent-Based Marketing (IBM) is an intent driven marketing approach that combines data, context, user behavior, and timing. IBM is marketing driven by intent — by what a customer communicates through their actions. It helps you focus on the prospects who are most ready to buy and increases the chances they will convert.

Wioleta Szybowska  
05.12.2025

### Most popular

[How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)](https://www.callpage.io/blog/posts/click-to-call-html-button)

[How to Prepare Prompt for the AI Voice Agent?](https://www.callpage.io/blog/posts/how-to-prepare-prompt-for-ai-voice-agent)

[10 Customer Acquisition Strategies](https://www.callpage.io/blog/posts/customer-acquisition-strategies)

[What Is Lead Generation Software? | 7 Top Lead Gen Software Examples](https://www.callpage.io/blog/posts/what-is-lead-generation-software)

[AI Voice Agent for travel agencies](https://www.callpage.io/blog/posts/ai-voice-agent-for-travel-agencies)

Wioleta Szybowska  
21.10.2025

[8 Best AI Voice Agents in Poland: A Complete Comparison for Businesses](https://www.callpage.io/blog/posts/8-best-AI-voice-agents-in-poland)

Wioleta Szybowska  
14.10.2025

[Voicebots and the Law – What’s Allowed?](https://www.callpage.io/blog/posts/voicebots-and-the-law-what-is-allowed)

Wioleta Szybowska  
15.09.2025

[AI Voice Agent – When is it Worth Implementing in Your Company?](https://www.callpage.io/blog/posts/ai-voice-agent-when-to-implement-in-your-company)

Wioleta Szybowska  
17.07.2025

[What Role Does an AI Voice Agent Play in E-commerce?](https://www.callpage.io/blog/posts/ai-voice-agent-for-ecommerce-role)

Agnieszka Włodarczyk  
17.07.2025

[Value Selling: How to Sell Value, Not Just Price](https://www.callpage.io/blog/posts/value-selling-how-to-sell-value-not-just-price)

Agnieszka Włodarczyk  
27.06.2025

### Check our e-books

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