# CallPage Blog

## Everything about sales, marketing and leads

[3 Tips On What Makes A Great Sales Lead](https://www.callpage.io/blog/posts/3-tips-on-what-makes-a-great-sales-lead)

Qualifying prospects look like a guessing game for the sales department.

It should not be a shot in the dark – on the contrary, you want to make your sales process more predictable. Therefore, defining a sales process as a mathematical formula suits more than a guessing game.

An effective lead qualification process commences with a piece of solid data-backed knowledge about your ideal customer.

Margo Ovsiienko  
01.04.2019

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